Members of the US military make enormous sacrifices each day in order to preserve and protect the American way of life. Often, these sacrifices run on a 24/7 clock and continue on far past retirement. Military members represent the strongest and bravest among us, though they are often overlooked and almost always underpaid.
It is because of this reality that Veterans Advantage was formed. This national program has made its mission to partner with diverse corporations in order to bring special discounts and incentives to military members who do so much. Among the best of these partnerships is the one that Veterans Advantage has with Eastbay, a popular retailer of athletic shoes, as well as sports clothing and equipment.
A Year-Round Recognition
Oftentimes it is on days like Memorial Day and Veteran’s Day that most Americans take time to think about the service of military personnel. Though these holidays are significant, they are not enough. Eastbay, on the other hand, has chosen to honor members of the military (both current and former) 365 days a year with a 20% discount on all merchandise purchased online through their website or over the phone through their popular catalogue.
In addition, Eastbay has been recognized by Veterans Advantage as one of the most military-friendly retailers out there through their willingness to ship to APO and FPO addresses. This means that military on active duty overseas can still enjoy the benefits of Eastbay’s 20% discount. All they need to do is enter their Veterans Advantage number at checkout.
Eastbay: A True American Tale
The Eastbay company not only honors Americans who serve, but stands as a pinnacle to all those in search of the American Dream. The company was founded by two friends, Art Juedes and Rick Gering, back in 1980 as a sort of fluke. As high school sports coaches, Juedes and Gering were looking for a place to purchase sports equipment. They began their company in a grass roots fashion, only serving local high schools and colleges in their native Wisconsin. They invested some $7,000 into footwear and took it “door to door.”
Over time, their plan worked and the company continued to grow and service schools outside of Wisconsin. In 1997, Eastbay was purchased by retail giant Woolworth’s (now Foot Locker) and has since moved its small Wausau, WI office space into a 500,000 square foot distribution and call center dedicated to continuing to provide local jobs to the people of that area.
Eastbay offers all major sports brands, such as Nike, adidas, New Balance, and ASICS in a variety of color patterns and styles. They are often given exclusive rights to certain color palates and use these to continue to service sports teams at all levels as well as their fans and the general public through their popular catalogues and extensive website.